Fractional Direct-to-Consumer Marketing Services That Turn One-Time Buyers into Long-Term Customers
Get Disney-Level Growth, Retention, and Loyalty Expertise Without the Full Time CMO Cost. Senior Marketing Leadership Powered By Proven Frameworks That Transform Customer Relationships and Unlock Sustainable Growth
Hi, I'm Mike Ridgewell. I've spent 30+ years on the client side at Disney and Fortune 500 companies building the direct-to-consumer infrastructure that turns customers into lifelong fans. My team and I now do the same for businesses wanting to scale with proven systems.
What makes our approach different? The Denmark Street Marketing Playbook - proven frameworks I've used from start-ups to major corporations to understand and influence your consumer journey to improve lifetime value, reduce churn, and create efficiencies in ad spend.
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Whether you need fractional marketing leadership or immediate growth or direct-to-consumer project work, let's connect!
Ex-Disney DTC and Retention Strategist Mike Ridgewell
Select Clients and Experience
Our Services
At Denmark Street Marketing, we reject one-size-fits-all solutions. Our Playbook allows us to craft custom strategies built around your goals, your customers, and your growth stage. Our team brings decades of client-side experience, so we understand what it takes to turn bold visions into real, measurable outcomes
Fractional CMO Leadership
Senior marketing leadership without the full-time cost
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10-15 hours/week strategic guidance and team mentorship
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Powered by The Denmark Street Marketing Playbook frameworks
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Ideal for companies struggling to hire or afford full-time CMO
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Get Disney-level expertise starting next week, not next quarter
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Minimum 3-6-month commitment for meaningful transformation
Strategic Retention Audit
30-day analysis using Disney-proven frameworks
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Customer journey and lifecycle assessment and optimization opportunities
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Integrated marketing strategy roadmap with implementation timeline
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ROI projections and success metrics powered by proven methodologies
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Perfect for companies ready to fix retention gaps immediately
Strategic Sprints
60-90 day intensive transformation using proprietary frameworks
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Complete implementation of The Denmark Street Marketing Playbook
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Team training on growth, retention and loyalty best practices
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Systematic approach to turning customers into repeat buyers
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Results-focused with clear success milestones
Testimonials and Success Stories
Ready to Stop Losing Customers After Their First Purchase?
​Book your growth strategy deep-dive session - it's just 30 minutes to discover:
​✅ Whether fractional marketing leadership makes sense for your situation
✅ Your biggest growth and retention opportunities using proven frameworks I've used at Disney and others
✅ Specific approaches that could work best for your business
✅ 90-day roadmap you can start implementing immediately
This is no sales pitch - it's a strategic conversation with actionable ideas you can use whether we work together or not