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Your Guide For Marketing Solutions That Drive Repeat Revenue and Deepen Customer Loyalty

Flexible Fractional Marketing Services To Build More Profitable Long-Term Relationships

Connecting with your customers and clients on a more meaningful level has never been more important. Your next stage of growth may just come from your database! At Denmark Street Marketing, we help you turn customers into active advocates — with proven strategies to improve retention, encourage repeat sales, and maximize lifetime value.

Mike Ridgewell is the founder of Denmark Street Marketing

Hi, I'm Mike Ridgewell. I've led growth and retention strategies for brands like Disney, and I now do the same for businesses wanting to scale with proven systems. My team and I bring client-side empathy with consulting precision to unlock sustainable growth through direct-to-consumer best practices and planning. 

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Retention Marketing Strategies Are Your Secret Weapon For Growth

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I help B2C companies attract, engage, and grow relationships with customers. We offer fractional marketing leadership for existing DTC brands and partner with companies needing to develop their DTC programs from scratch.  

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Business-to-Business Is Now Business-To-People

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Whether you sell to consumers or companies, human connection still drives conversion. That’s why our B2C-tested strategies translate so well into B2B success, especially when it comes to finding your authentic voice to connect with customers, or retain and grow your most important customer segments.

Clients and Experience

Healthtex offers self care health solutions with the Neoqura brand
Mediamatic offers best in class video production without the big agency rates
Supacolor is a premium provider of DTF heat transfers worldwide
In Digital is a premier UK-based digital agency
RTW is an EMEA based loyalty marketing platform
West Coast Fitness Logo
NZTE offers Norh American advice to New Zealand companies
Spika is a top UK loyalty platform
DIsney Movie Rewards is now Disney Movie Insiders
Fandango sells movie tickets
Birchstreet offers SaaS tools for the Hospitality industry
3 tier logic offers first-party data solutions to clients
Connector is a UK-based SaaS HR solution
CreatorUp is a video marketplace and AI tool
Lenox China launched in the UK as Brooks and Bentley
Franklin Mint was the world's top collectible company

Our Services

At Denmark Street Marketing, we reject one-size-fits-all solutions. Whether you're a B2C brand or B2B business, we craft custom strategies built around your goals, your customers, and your growth stage. Our team brings decades of client-side experience, so we understand what it takes to turn bold visions into real, measurable outcomes

Strategy

Whether you're focused on DTC performance or leading a broader digital transformation, we help you clarify your goals and build customer strategies that drive loyalty, increase retention, and unlock long-term value

Engagement

Forge deeper connections with consumers to boost lifetime value and profitability

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Create lifecycle, loyalty, and digital campaigns focused on data, connection and impact

Delivery

We work as an extension of your team, bringing the strategic expertise, hands-on support, and practical tools needed to execute with confidence. From workshops to execution, we collaborate closely to turn strategy into action — and action into results

Fractional Marketing Solutions

Get expert marketing, strategy, leadership, and execution at a fraction of the full-time cost.

Business-to-Consumer Solutions

Customer activation, retention, loyalty and growth strategies made simple and actionable.

Business-to-Business Solutions

Client-focused acquisition, retention, customer success, process, and CRO.

"As the CEO of Healthtex, I needed an A-team for our US expansion plans. That team is now in place, led by Mike and has already exceeded our expectations. I’ve had the pleasure of working closely with Mike one-on-one for close to a year now, and it has been a delight. Not only is Mike’s DTC expertise, and our genuine collaboration invaluable for our successful launch, but his passion and belief in what we are going to achieve makes a huge difference"

Tim O'Donoghue, CEO Healthtex 

Let's Help You Grow

Experience the Denmark Street Marketing difference for yourself. Contact us for a free introductory strategy session or program audit.

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