We Help You Find New Customers, Keep Them Longer, and Turn Marketing Into A System That Scales Using Customer-Centric, Disney-Proven Playbooks To Boost Sales and Reduce Churn
Most companies hit a wall trying to grow, retain, and scale without the processes and systems that Disney and Fortune 500 companies use every day.
Hi, I'm Mike Ridgewell. I've spent 30+ years on the client side building the marketing strategies, teams, and infrastructure that turn customers into lifelong fans.
My team and I now do the same for B2C and B2B companies like yours.
By partnering with us, you get custom-tailored solutions for your exact situation and needs, turning marketing into a repeatable problem-solving system.
With this approach, you get a plan that boosts finding new customers. It streamlines onboarding them. It improves how you engage and retain them. It even creates efficiencies in marketing spend and customer insights.
Whether you need fractional marketing leadership, advisory work, or practical short-term projects, we can help. Let's connect!
Clients and Experience
Questions Clients Ask Before Working With Us
Where can I hire a fractional CMO in Los Angeles?
Denmark Street Marketing is a Los Angeles-founded fractional CMO practice led by Mike Ridgewell. Mike has spent 30+ years in client-side marketing, including launching and growing Disney Movie Rewards. We work with B2B SaaS, entertainment and eCommerce companies across the US and internationally. Fractional engagements run for a minimum of three to six months, and 75% become long-term partnerships.
What does a fractional CMO do for my business?
A fractional CMO gives you senior marketing leadership without the cost of a full-time hire. We set the strategy, build the systems and processes, and mentor your team, so the work continues after we step back. At CreatorUp, this approach helped triple lead generation within two years.
How do I reduce churn and improve customer retention?
Map the full customer lifecycle, from welcome and onboarding through to renewal, and find where customers drop away. Our 30-day Retention Sprints do exactly that and give you recommendations you can act on right away. For one B2B client, this lifecycle work cut churn by 28% in three months.
How can I create a loyalty program for my business?
A loyalty program works when it gives customers something they value and gives you data you can act on. Mike launched Disney Movie Rewards and grew it to 14 million engaged members. Our team has since built or improved 10 loyalty programs, from strategy and design through to launch.
How can I create a North Star plan for my company?
A North Star plan sets out where the business is going, who it serves, and how marketing will get it there. We build it from discovery and an audit of your current marketing, not from assumptions, so your team can act on it from day one. It then becomes the reference point for every campaign, hire and budget decision.
I've Done It For Disney, Now I Do It For You
We know that one-size-fits-all marketing solutions no longer work. My playbooks that I've developed at companies like Disney allow custom strategies built around your goals, your customers, and your growth stage.
Any engagement starts with getting to the root of the business opportunities, and then how to best align teams, resources, and systems around what needs to be done. This includes brand building, finding new customers, onboarding them, and keeping them coming back. It's not just theories; it's building a partnership for practical and proactive action.
My team brings decades of client-side experience in B2C and B2B from around the world, so we understand what it takes to turn bold visions into real, measurable outcomes without stress and hassle. Let us see what we can do for you!
Fractional Leadership
Senior marketing leadership, mentorship, and advice without the cost and overhead of full-time hires
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Ideal for companies not ready to hire a full-time CMO or Head of Marketing
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Get Disney-level expertise starting this week, not next quarter
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Minimum three-to six-month commitment for meaningful transformation
Retention Sprints
30-day work streams using Disney-proven systems to unlock the value in your database
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Customer journey and lifecycle assessment to find opportunities from welcome & nurture to growth
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Actionable recommendations you can use immediately to reduce churn rates and turn customers into repeat buyers
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Perfect for companies ready to fix onboarding and retention gaps immediately
Strategic Sprints
Short-term intensive transformation sessions to supercharge your growth marketing
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Complete implementation of results-focused growth strategies, direct-to-consumer marketing, and loyalty solutions
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Systems and processes, including when to use, and not use, AI
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Ideal for teams needing strategic or tactical help right now
Results For Our Clients
We turn your customer data into repeatable revenue, not just a marketing plan. Here are a few examples of the results we can share. There are many more, protected by NDAs. Contact us for more details.
10
Successful loyalty program builds or enhancements
3x
Growth in qualified leads for B2B SaaS with improved CAC/LTV
$1 Million
D2C client revenue generated in Year One
50%
B2B MQL Conversion rate lift through enhanced storytelling
75%
Engagements become long-term assignments
28%
B2B churn reduction in three months via lifecycle
What Clients Say
Dan Krolczyk, B2B Sales Leader at Everfi
"Ridgewell is one of the best in the biz - if you have the opportunity to work with Mike or meet him at a conference, do it!"
Zoe Yoxall, 3 Tier Logic
"Simply put, Mike is amazing! I've had the pleasure of working with Mike since early 2020 at 3 tier logic, collaborating on several projects and teams. I have consistently been in awe of Mike's ability to command a room and get people on board with ideas, even people who were initially on completely different pages."
Markos Kiosseoglou, CreatorUp
"Under Mike's leadership, CreatorUp was able to enhance its marketing efforts, resulting in accelerated revenue growth. Within the first 2 years of his tenure, the company was able to increase its lead generation by 3x."
Tim O'Donoghue, CEO Healthtex
"As the CEO of Healthtex, I needed an A-team for our US expansion plans. That team is now in place, led by Mike and has already exceeded our expectations. I’ve had the pleasure of working closely with Mike one-on-one for close to a year now, and it has been a delight. Not only is Mike’s DTC expertise, and our genuine collaboration invaluable for our successful launch, but his passion and belief in what we are going to achieve makes a huge difference"
Gareth Fraser, VP Sales and Marketing
"Partnering with Denmark Street Marketing’s Fractional CMO service—led by Michael Ridgewell and his exceptional team—brought immediate clarity and momentum to our go-to-market strategy. Their deep expertise in the hospitality tech space helped us sharpen our messaging, accelerate pipeline growth, and engage more effectively with hotel decision-makers—all while avoiding the cost and complexity of a full-time marketing hire"
Jim Bowman, Cofounder of Emerge Insights and former SVP at Disney
"I had the pleasure of working with Mike at Disney for over a decade. During this time, Mike successfully launched, nurtured and grew the Disney Movie Rewards loyalty program from the ground up. He was a highly collaborative partner who consistently leveraged the voice of the consumer to improve and evolve DMR. His expertise was instrumental in establishing acquisition and retention strategies, leading to 14MM engaged and satisfied members that delivered measurable incremental ROI. If you are looking for the best in loyalty, look no further than Mike!"
Frances Barry, Founder of Stat by Stat and registered Child and Adult Therapist
"I've worked with Mike for over two decades in a variety of capacities. He is a team player, has innovative ideas, and is a great listener and communicator. Mike will understand your vision and create a pathway for you and your company to realize it. I highly recommend Mike."
Marc Reintjes, Consultant and Former Disney Sales Leader
"Mike is a terrific collaborator. I have the very highest regard for Mike. He can take anyone's business, quickly understand it, and immediately offer real-time solutions for growing, expanding, and building one's ROI. Can't say enough. Mike is truly a champ."
Jim Gomes, Pacific Community Ventures
"My association with Mike dates back to our ventures at Disney, where we strived to craft “magical” experiences for film aficionados. Mike is a commendable choice if you seek to explore the latest strategic and tactical marketing avenues. Having navigated projects alongside Mike, I can vouch for the ingenuity that Denmark Street Marketing is poised to bring to your marketing strategy and execution."
Ready To Get Started?
Book your growth strategy session. This is no sales pitch - it's a strategic, authentic conversation with actionable ideas you can use whether we work together or not. It's just 30 minutes to discuss:
✅ Your current marketing efforts, how you feel about them, and what's keeping you up at night
✅ Specific approaches that could work best for your business that we've seen work for others
✅ Tips and ideas you can start implementing immediately
We work with a small number of clients at a time, so it's important to us to ensure a good fit to deliver to you what you need.
Not ready to book a call? No worries! Follow or connect with Mike on LinkedIn