Build Deeper Relationships, Sell More Stuff
Authentic relationships with customers are more important than ever. In today’s fragmented marketing landscape, connecting with consumers in personal, relevant ways can be key to developing long-term, profitable relationships and communities. With decades of client-side experience and an enviable network of proven partners, we know how to help in the most efficient and effective ways.
B2C Strategic Planning
It all starts with a plan. We leverage data and insights to define growth strategies to supercharge your marketing based on your specific goals and needs
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North Star planning to chart your course
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Integrated omnichannel acquisition strategies
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Retention marketing strategies
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Campaigns to boost emotional engagement
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Customer journey management
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Data, insights, and next best actions
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P&L/ROI modeling
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Strategic alliances and partnerships
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Competitive reviews
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Presentations to leadership and boards
Practical Execution
Once our plan is in place, we focus on action and impact. We can do the work, integrate with your existing agencies, or support and mentor your team to make everything happen
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Acquisition and Activation
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Retention-specific lifecycle, and CRM tactics
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Loyalty program design, execution, and refinement
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Vendor and partner sourcing
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eCommerce and retail
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Offers and promotions
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Video and content
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Creative and messaging
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Logistics and customer care
Fractional Leadership
Leverage decades of client-side and agency experience to maximize results, minimize learning curves, and deepen the bench of your team
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Fractional marketing, data, and sales talent
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Improved goal-setting and outcome focus
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RFP & Procurement support
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Talent and vendor evaluation and sourcing
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Mentorship and training
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Workshops and ideation sessions
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Advisory roles
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Speaking, podcasts, and panels