Turn Your Customers Into Raving Fans
“I’m passionate about putting the consumer at the heart of marketing. I remember as a marketing manager early in my career, I saw results transform when the focus shifted from product to people. There was amazing engagement and connection when the story became about the consumer and what they care about. This stuck with me so when I had the opportunity to strike out on my own, I knew that I had something valuable to give to my clients."
Mike Ridgewell, Founder
Our Story - From Disney to Bringing a Client-Side View to a Consulting Model
The foundation of Denmark Street Marketing started in 2020 when Mike was offered the opportunity to consult on the building of a new entertainment industry loyalty program and support expanding B2B companies looking for a fractional CMO with a more customer-centric view.
The Importance Of Consumer Centricity
Following the success of these early projects, Mike started Denmark Street Marketing to bring a high-quality yet affordable solution to help companies from start-ups to Fortune 500's boost results by creating deeper relationships with their customers.
Retention + Growth = More Profitability
Focusing on customer retention and growth has never been more important, so we aim to bring the right-sized blend of talent and resources for clients frustrated with cookie-cutter solutions and big agency fees. Mike leads our consulting projects and then pulls in our network of subject matter experts and partners as needed.
Take your DTC and Growth Marketing To Another Level
Marketing Accountability
We know the C-suite and boards are increasingly looking for marketers to be more accountable as drivers of revenues and profits. We help you make this happen - we've been in our clients' shoes and we treat engagements accordingly.
Data & Personalization
We understand the importance of data-driven storytelling, and the need to increase sales and build relationships through relevant, personalized experiences from awareness, to acquisition, activation and retention.
Manage Your Customer Journeys
We are experts in engagement marketing who specialize in balancing the experiences of new and returning customers to develop and grow communities and emotional connections.
Why This Matters
Happy customers mean more sales, more referrals, and less churn. Higher LTV means more revenue from your existing customer base, but it also brings acquisition cost advantages, fueling expansion opportunities.
Meet The Team
Dedication. Expertise. Passion. Teams Who Already Know How To Work Together
Denmark Street Marketing is led by Mike Ridgewell, bringing a client-side view to a marketing consulting model focused on consumer engagement and retention to boost lifetime value.
Founder
Mike Ridgewell
Mike has held global leadership positions in DTC and Growth Marketing globally for over 30 years. Disney brought Mike to Los Angeles from the UK to head up New Business Initiatives for Disney Direct Marketing. He then led the team to develop the DTC strategy for Disney Home Entertainment where he also built and ran the Disney Movie Rewards loyalty program in 11 countries around the world. After Disney, Mike headed up Digital Marketing and CRM at Fandango before founding Denmark Street Marketing in 2020.
Strategy & Data
Alyssa Meritt
Alyssa has personally consulted with more than 10% of the Fortune 500 Companies and worked with 300+ leading global brands on marketing strategy and growth. Her career includes management positions at global startups including Airship, Contentful, and Sigma AI, as well as agency and client-side strategy roles.
Creative & Content
Andy Haskins
Andy is an Emmy-winning and multi-Promax Award-winning producer and editor. For over 25 years, he has created campaigns, promotions, social media marketing, and learning & development content for Disney, ABC Television, The Jim Henson Co., NBCUniversal, CBS, Toyota, Volvo, The Food Network, and more.
His specialties range from video for branding, promotional reels, trailers, and animation to radio and podcasts.
Revenue Operations and AI Strategy
Julia Whyte
Julia’s superpower is finding where better data, processes and AI can make a business work smarter and perform better, then building the systems to make it happen.
That might mean working out who your best customers are, improving how sales opportunities are managed, making revenue easier to forecast, redesigning how CRMs like HubSpot or Salesforce capture and use information, or building AI-powered tools and workflows that automate work, surface insights and help teams make better decisions.
AI and eCommerce
David Barad
David has pioneered e-commerce and marketing innovations since the late 1990s.with Franklin Mint, DisneyStore.com and DisneyAuctions.com. He held leadership positions at TheCheesecakeFactory.com and Taos Footwear. David has strong connections establishing New Zealand businesses in the US. David was the US Country Manager for the Generative AI company Yabble and is an LP in the Hillfarance Venture Fund that invests in NZ tech startups. His passion for technology makes him the perfect early adopter of AI for competitive advantage.
Media and Growth
Ruben Hernandez
Ruben is a senior marketing executive with over two decades of integrated performance-based marketing experience with an emphasis on consumer engagement. He is a highly strategic leader, with experience in developing Total Market strategies that balance traditional and new media including digital, social media, TV, OTT, VOD, radio, direct mail, and out-of-home.
Social Media Strategist
Bee Lanterman
Bee is a producer, editor, and social media strategist with over a decade of experience creating social-first campaigns for brands including Hallmark Media, MotorTrend, and ABC.
Her expertise spans social-first video, creator-driven content, and scalable content strategy for platforms such as TikTok, Instagram, and YouTube, with a focus on audience engagement, trend adoption, brand voice development and positioning, and sustainable growth.
Business-to-Business and GTM
Dan Sperring
With over 20 years of experience in SaaS, mobile, and omni-channel marketing, Dan is passionate about helping B2B go-to-market teams drive faster and with more efficient growth. As the founder of Align Software, he provides revenue intelligence solutions that enable marketing execution across the customer lifecycle.
Finance and Operations
Suzanne Ridgewell
Suzanne has held Finance, Operations and HR positions in a variety of companies worldwide including The Franklin Mint and State Street Bank. Suzanne is a published author and is highly active in the Los Angeles Writing Community. She earned her MBA from IESE and Boston University in Barcelona and London.